At Matrixx C-Level Advisory, we guide the captains and the strategists of large cap technology companies on how to steer their ship toward offering a greater mix of Web 2.0 and services. To put our own models and advise in play, through our Web 2.0 service creation subsidiray SOA-iT, we devised DentaLink, a professional on-line community for the nation’s dentist where secure member-based collaboration and knowledge sharing among more than 150,000 dentists is as easy as logging in.
To launch this endeavor, Matrixx leveraged our own value chain and rolling scenario models to ascertain the necessity as well as the business monetization model for such on-line community.
Consider the following business and environmental dynamics:
- US spends 13.8% of its $12trillion GDP on healthcare
- According to Bureau of Labor Statistics, there are 150,000 licensed dentist in the US in 2007. Nearly 80% are in private practice
- Whether in general or surgical practice, dental offices universally employ specialized dental equipment, zoom cameras, x-ray devices, WLAN, PCs and broadband Internet connections
- Due to fragmented base of US Dentists, sharing and collaboration is extremely difficult. DentaLink will accelerate pace of clinical and technological advances by leveraging Web 2.0 to significantly enhance collaboration and visual knowledge sharing thereby addressing exploding worldwide needs for clinical innovation in oral disease and epidemics
- Tremendous clinical and surgical advances will be realized in the next decade in material, technological and procedural advances as a result
- Win-Win for patients and doctors
Hence DentaLink. To devise the portal, Matrixx struck alliances with technology enabling and SaaS partners that would give us lowest upfront deployment cost, greatest business model mix, flexible product feature design and implementation capability as well as widget driven apps that could be deployed in a flexible community “container”.
Please see a full copy of the business plan analysis at the link below:
matrixx-web_20_business_model_analysis_-dentallink_by-matrixx-advisory_kevin_curtis_2008.pdf
