Matrixx Strategy and Marketing Integration -A Comprehensive Blue-Print

At Matrixx, we readily boast about our unique and blended industry focus and proven methodologies placed at the intersection of High-Tech, Telecomm, Web 2.0, Services and Business.

Matrixx is specifically focused on the high-tech sector. This sector is rapidly descending from its double digit growth rate era in to an industry maturity realm with rapidly changing basis of competition and growth prospects that necessitate altered and unprecedented change in strategy, cost structure, business focus, organizational and functional strategies. Many in the high-tech sector are simply ill prepared to deal with the unfolding changes in the new dynamics and the necessary actions and posture needed to survive. We specialize in helping these high-tech enterprises posture effectively through our experience and deep knowledge of the constantly shifting competitive landscape dynamics enabled by our client-tailored and broadly proven Matrixx Approach Framework. We boasts a 98% accuracy rate with the global 500, the Fortune 1000 as well as more niche boutique players to achieve success in this domain

Matrixx Advisory assists its clients with two tools: Optics in to and out of the proverbial “WEB” of the high-tech business (The Matrixx) and techniques to navigate between the two worlds (the inside and the outside worlds) while navigating the mother ship (your enterprise). These tools and models are intended strictly for three principal C-Level audiences: the Chief Executive Officer (CEO); the Chief Strategy Officer (CStraO) and the Chief Marketing Officer (CMO).

From a process perspective, generally following a strategic plan development working session with the CEO, CStraO and the CMO, we employ our models and proven operating-company approaches for alignment with the other C-Level functions (i.e. the CFO for acquisition financing strategy to fill a white space) as well as the SBUs for development of market plans yielding into a corporate-wide operating plan. As an example of this, below you will find a comprehensive blue-print of our Matrixx Approach Framework to develop a Web 2.0 and services centric value-chain model to craft a tightly coupled Business and Integrated Marketing Strategy as well as a corresponding operating plan. To download the full document, please click on the link below:

Matrixx_Integrated_Strategy and_Interactive_Tactical_Marketing_and_Analytics_Matrixx_Advisory_Kevin_Curtis_April_2008

A Matrixx Devised Web 2.0 Collaboration Portal for the Nation’s Dentists

At Matrixx C-Level Advisory, we guide the captains and the strategists of large cap technology companies on how to steer their ship toward offering a greater mix of Web 2.0 and services. To put our own models and advise in play, through our Web 2.0 service creation subsidiray SOA-iT, we devised DentaLink, a professional on-line community for the nation’s dentist where secure member-based collaboration and knowledge sharing among more than 150,000 dentists is as easy as logging in.

To launch this endeavor, Matrixx leveraged our own value chain and rolling scenario models to ascertain the necessity as well as the business monetization model for such on-line community.

Consider the following business and environmental dynamics:

• US spends 13.8% of its $12trillion GDP on healthcare
• According to Bureau of Labor Statistics, there are 150,000 licensed dentist in the US in 2007. Nearly 80% are in private practice
• Whether in general or surgical practice, dental offices universally employ specialized dental equipment, zoom cameras, x-ray devices, WLAN, PCs and broadband Internet connections
• Due to fragmented base of US Dentists, sharing and collaboration is extremely difficult. DentaLink will accelerate pace of clinical and technological advances by leveraging Web 2.0 to significantly enhance collaboration and visual knowledge sharing thereby addressing exploding worldwide needs for clinical innovation in oral disease and epidemics
• Tremendous clinical and surgical advances will be realized in the next decade in material, technological and procedural advances as a result
• Win-Win for patients and doctors

Hence DentaLink. To devise the portal, Matrixx struck alliances with technology enabling and SaaS partners that would give us lowest upfront deployment cost, greatest business model mix, flexible product feature design and implementation capability as well as widget driven apps that could be deployed in a flexible community “container”.

Please see a full copy of the business plan analysis at the link below:

matrixx-web_20_business_model_analysis_-dentallink_by-matrixx-advisory_kevin_curtis_2008.pdf

Web 2.0 Way Forward for Nokia

Below is an example of the Matrixx C-Level Advisory approach and models applied to assess Nokia’s competitive position within the context of its industry and to devise a Web 2.0 and Services Strategic Path Forward as well as a 90 Day Action Plan for Nokia’s CCC Division.

Wireless handset and networking equipment manufacturers such as Nokia face the following industry value-chain dynamics:

Value-Chain Dynamics of Nokia’s Network Side of Business:

• Licensed and Un-Licensed Networks Continue to Proliferate
• Ultra Wide Band (U-WB)
• PCS 1800, GSM, WCDMA 
• 700 MHz Broadcast Broadcast Vertical Blanking Interval (VBI) use for Wi-Fi
• Mesh Networks
• Fixed Wireless, DMR, P-MPT
• Satellites 

 Conclusion: Rapidly Heading Toward Ubiquity and Massive Commoditization

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Value-Chain Dynamics of Nokia’s Handset Side of Business:

• Endless Device Proliferation
• Uni-Function to Converged Multi-Function Devices in the Market
• Revolutionary Devices in Design and Prototype Phases by Japan and Korea
• Laptops go Ultra Thin and Light in Form Factor
• Tablet Computing and eBooks Take Off
• Apple’s iPhone, iPod Set Stage

Conclusion: Other players will Enter the Handset Market as Well with Variety of Nomadic, Mobile, Portable, Smart and Single Purposes Devices. This Nokia Line of Business is also Heading Toward Commoditization and Price Pressures albeit as a Slower Pace than the Network Side of Its Business. Nokia, therefore, must act rapidly.

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Nokia’s Web 2.0 and Services Path Forward

Nokia faces unprecedented set of dynamics and survival forces. It must leverage its  dominance in the handset market and move in to Mobile 2.0, a combination of Web 2.0, mobile handsets and a Nokia-Specific Web 2.0 Services Delivery Portal. To that end, Matrixx proposes a 90 Day Action Plan for Nokia to achieve this goal by devising the fundamental approach and a comprehensive navigation blue print.

Nokia’s 90 Day Action Plan

Nokia’s Path to Web 2.0 and Services 

Click on Slide or Download Below

This Matrixx approach and 90 action plan development proposal is attached below to present our prospective clients with a view of the Matrixx C-Level Advisory approach in helping you posture your enterprise for success in the Web 2.0 and services world.

To download the Full Nokia’s Path to Web 2.0 and Services Presentation, please click below: 

nokia-web-20-path-proposal-matrixx-advisory-kevin-curtis-8774164224.pdf

Please feel free call or write us at matrixxadvisor01@yahoo.com with inquires or a free consultation session to develop a path for your organization. 

Get the Matrixx Advantage on Your Side.

877.416.4224

The Matrixx 2008-2010 Environmental Micro and Macro Scan

To understand your segment, market, vertical, global go-to-market, resource allocation, R&D and acquisition strategy, you must have a full grasp and picture of the macro and micro economic factors and the subsequent drivers associated with these fundamentals. It is only in that context, that the “way forward” can be seen and a path, thereby, designed.

Download the Micro and Macro Scan – US and R.O.W – 2008-2010 below:

matrixx-2008_2010_micro_macro_scan.pdf

To have a tailored scan for your high-tech enterprise leading to a subsequent design of a value chain and a rolling scenariomodel for your SBUs and Enterprise as a whole, please call the Matrixx C-Level Advisory for a free consultation session.

Get the Matrixx Advantage on Your Side.

Receptionist: 877.416.4224

matrixxadvisor@yahoo.com